We’ve all heard the term, “That speech just didn’t sound like him.” The speaker, for some reason you can’t quite identify, just didn’t get her message across. The words were there, the idea was good, but the impact never materialized. It could have been delivered by someone else. Why did that happen? And why is it so common? How can a speaker ensure that doesn’t happen? In this session, attendees will learn how to use terms, concepts and stories that make it sound like them. That will convey confidence and help you connect with the audience.